The Edge Blog

Whiteboard covered in sticky notes and black marker diagrams.
By Hans Oliver August 29, 2025
Think you have a strategy? You might just have a glorified to-do list. Discover 7 warning signs your business strategy is failing — and how a North Star Strategy Workshop can give your team clarity, focus, and momentum in just 2 days.
A person is typing on a laptop with a robot and a light bulb coming out of it.
By Hans Oliver August 27, 2025
Learn how to write effective AI prompts that get real results from ChatGPT and other generative tools.
Hands holding a smartphone displaying the ChatGPT website on a light background.
By Hans Oliver August 22, 2025
You wouldn’t build a house without a blueprint. So why are you still asking AI for help without giving it a solid plan? Here’s the truth most people haven’t caught onto yet: AI isn’t magic. It’s a mirror. What you put in is what you get out. If your prompts sound like: | “Write me a blog post about SEO” …you’re going to get generic, surface-level fluff. But if your prompt says: | “Write a 500-word blog post targeting small business owners. Make it conversational, use real examples, and end with a CTA to download our free SEO checklist.” Now we’re in business. Literally.
A robot and three workers stand in front of a house; robot holds a tablet; all smiling.
By Hans Oliver August 20, 2025
Learn how an AI website for home services can win more jobs with instant responses, contractor website automation, and powerful lead capture tools.
Robot peering at a laptop displaying a website with products; blue and white color scheme.
By Hans Oliver August 18, 2025
Discover how AI website integration can turn your site into a 24/7 sales machine with chatbots, review requests, and missed-call text-back automations.
A cartoon robot emerging from a laptop screen, holding a lightbulb, with hands typing and reaching.
By Hans Oliver August 12, 2025
Learn what Answer Engine Optimization (AEO) is, why it matters for small businesses, and how Smart Websites rank in both Google and AI search results.
People interacting with smartphones, AI chatbot, and text bubbles against a gradient background.
By Hans Oliver August 12, 2025
Discover how AI-Ready Smart Websites turn clicks into customers with built-in automation, SEO, and lead capture. Future-proof your business for Google and AI search.
A group of people are sitting in a room with question marks on the wall.
By Hans Oliver July 25, 2025
This isn’t some trendy buzzword cooked up by consultants. It’s a smarter, leaner, faster way to get real marketing leadership without blowing your budget. And yes, it’s catching on fast.
A friendly robot points to a mobile app display with charts and graphs, suggesting data analysis.
By Hans Oliver July 24, 2025
Imagine a world where computers can understand you and help you with almost anything. That world is here, thanks to something called Artificial Intelligence, or AI. AI is changing how we live and work super fast. It helps with simple things like setting alarms and big things like designing new cars. As AI gets smarter and easier to use, there's a new important skill everyone needs to learn: AI Prompt Engineering. This fancy name just means learning how to talk to AI in a way that makes it give you exactly what you want. It's like being a good teacher for a very smart student. This blog post will explain what AI prompt engineering is, why it's becoming super important for kids and grown-ups, and why learning it is a must if you want to do well in the future with AI.
AI Prompt Agents
By Hans Oliver July 3, 2025
Discover why most small business marketing fails and how to fix it with the EDGE AI Prompt Vault—your all-in-one system for clear messaging, consistent strategy, and smarter content creation.
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