The Marketing Problem Local Businesses Don’t Realize They Have

Hans Oliver • December 2, 2025

The Uncomfortable Truth About Google, Reviews, and Follow-Up… 
& the Software Built to Fix It Fast.

Most local businesses think they have a marketing problem.
They don’t.

They have a visibility problem, a trust problem, and a follow-up problem — and none of those get solved by posting more on social media.

If you run a small local business today, you already know the truth:
You can’t rely on social platforms to deliver your audience anymore. One algorithm update and the people who used to see your posts suddenly… don’t. And without a strong Google presence, consistent reviews, or a customer list you own, you’re at the mercy of forces you can’t control.

That’s exactly why we built Edgewood Solutions Software — a simple, powerful marketing system designed to help local businesses stop depending on luck, timing, or algorithms and start controlling their growth.

The Pain No One Talks About (But Every Local Business Feels)


Local businesses don’t fail because they’re bad at what they do.
They fail because of the gaps between the jobs they could have booked… and the ones they actually did.


Those gaps come from three places:

1. Not enough reviews — so Google doesn’t trust you.

If you don’t have recent, steady 5-star reviews, your competitors outrank you — even if they aren’t better than you.


2. A weak or unmanaged Google Business Profile.

Your GBP is now your real homepage.
If it isn’t optimized, updated, and active…
customers assume you’re not either.


3. No owned audience — only rented attention.

Every time you rely on social media to reach your customers, you’re building your house on someone else’s land.

What you really need isn’t another page to post on.

You need a system that captures emails, phone numbers, reviews, and repeat customers — automatically — so your business grows even when you're busy serving clients.


The Solution: Edgewood Solutions Software

We built this platform because I’ve lived the realities local owners face.

I’ve run a local brick-and-mortar coffee shop (local marketing), a regional roastery (regional marketing), and a national e-commerce brand (national marketing).


Twenty years of trenches taught me the same truth no matter the industry:


The businesses that win always own their audience, automate their follow-up, and build trust faster than their competitors.


That’s exactly what this system does.

Reputation Management Automations

You get more 5-star reviews, more often — without chasing customers. Google sees consistent activity, and you climb the rankings.


Google Business Profile Management

Regular posts, photo updates, keyword optimization, service list structuring, and ongoing improvements.
Your profile becomes a sales machine, it becomes your first website, not a digital business card.


SMS & Email Marketing Engine

Your customers will actually see these messages — unlike social posts that vanish into the algorithm void.
You stay top-of-mind, build trust, and activate repeat business.


Industry-Appropriate Landing Page Industry-Appropriate Landing Page

Not a pretty page — a converting page.
Tailored to your industry, SEO-ready, mobile-first, built to capture leads.


24 Months of Automated Lead Nurturing

Every new contact can be followed up with for two years.
No more losing leads because life got in the way.


Professional Setup + 24/7 Support

Most platforms fail because they’re never implemented correctly.
We remove the learning curve completely so you get ROI fast.


The Real Breakthrough: You Finally Control Your Audience


This is the part most local owners have never heard explained clearly:

If you don’t own your prospect list or your customer list, you don’t own your growth.


  • Social channels decide whether your audience sees you.
  • Google decides when you show up.
  • Review platforms decide your trust score.


But your email list, your text list, and your contact database?

That’s yours forever.


Edgewood Solutions Software is built to grow that list every single day — then turn that list into calls, bookings, and revenue.


Schedule a Demo

If you want a system that gets you more reviews, boosts your Google ranking, captures your customers, follows up automatically, and stops you from being held hostage by social media algorithms…

Schedule a demo and see how the platform works.


FAQ

  • What is Edgewood Solutions Software?

    It’s a marketing and customer relationship system for local businesses that automates reviews, improves Google ranking, builds customer contact lists, and handles long-term follow-up.

  • How does it help with reviews?

    It automatically sends review requests and follow-ups to customers, leading to more consistent 5-star reviews and higher Google visibility.

  • Why is Google Business Profile included?

    Because GBP is now the primary place customers decide who to call. Managing it properly leads to more calls and more trust.

  • Why SMS and email instead of social?

    Email and SMS get seen. Social posts don’t. SMS has ~98% open rates, and email delivers the highest ROI in digital marketing.

  • Who is this software for?

    Local businesses that rely on leads, reviews, and inbound calls — home services, retail, contractors, service providers, and more.


Watch a Demo now!

Why wait? Watch the demo now!

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