The central theme is that engaging an outsourced or fractional CMO can significantly reduce marketing costs while providing access to expert strategic leadership and execution. The author, Hans Oliver, emphasizes savings achieved through the elimination of overhead, reduced hiring and training expenses, and the ability to scale marketing efforts according to budget. Furthermore, the post highlights the strategic advantages of accessing top-tier talent, gaining fresh perspectives, and ultimately maximizing return on investment (ROI) through a focused and data-driven approach.

This briefing presents a structured audit framework designed to optimize local search visibility, ensuring businesses can effectively compete in an increasingly digital marketplace. Key Focus Areas: Google My Business Optimization – Ensuring accurate, complete, and actively managed business listings to improve local rankings. Website SEO & Technical Health – Addressing foundational SEO elements, mobile-friendliness, and analytics tracking. Online Authority & Reputation – Building credibility through inbound links, directory consistency, and proactive review management. Social Media Engagement – Strengthening brand presence and customer interactions across key platforms. Why It Matters: A well-optimized online presence directly impacts a business’s ability to attract and retain local customers. By following this audit, businesses can pinpoint opportunities for improvement, implement strategic enhancements, and drive measurable growth. At Edgewood