Unlock the Power of a Fractional CMO for Your Business Growth

Hans Oliver • January 23, 2025
A tablet with a graph on it is sitting next to a laptop.
In today’s competitive business environment, marketing is no longer a luxury; it’s a necessity. Yet, hiring a full-time Chief Marketing Officer (CMO) can be cost-prohibitive for many small to mid-sized businesses. That’s where a Fractional CMO comes in—offering you high-level marketing expertise at a fraction of the cost. For businesses in Little Rock, Arkansas, and beyond, The Edgewood Solution specializes in providing strategic marketing leadership through Fractional CMO services. Let’s explore how this innovative solution can transform your business.

What is a Fractional CMO?

A fractional CMO is a marketing leader who works part-time or on a contract with your business. Unlike traditional full-time CMOs, Fractional CMOs provide the same expertise and strategic oversight without requiring a full-time salary or benefits. This makes them an ideal solution for businesses that need marketing leadership but want to remain budget-conscious.


At The Edgewood Solution, our Fractional CMO services are tailored to meet the unique needs of home service businesses. We help them achieve scalable growth through personalized strategies and hands-on leadership.


Why Choose a Fractional CMO?

  1. Cost-Effective Expertise: Hiring a full-time CMO can cost $175,000 annually, not including bonuses and benefits. A Fractional CMO provides access to the same expertise at a fraction of the cost, freeing up your budget for other critical investments.
  2. Strategic Focus: A Fractional CMO brings an external, objective perspective to your marketing efforts. They focus on aligning marketing strategies with your overall business goals, ensuring every campaign delivers measurable results.
  3. Scalability and Flexibility: As your business grows, your marketing needs will evolve. A Fractional CMO’s flexible engagement model allows you to scale services up or down based on your current priorities.
  4. Hands-On Leadership: From overseeing marketing teams to coordinating with external vendors, a Fractional CMO provides the leadership needed to execute your strategy seamlessly.


How Does It Work?

A fractional cmo is sitting at a desk with a laptop and a pen.

At The Edgewood Solution, we follow a proven process to deliver exceptional Fractional CMO services:


  1. Discovery Session: During our initial consultation, we take the time to understand your business goals, target audience, and current marketing challenges.
  2. Custom Strategy Development: Based on our findings, we craft a comprehensive marketing strategy designed to achieve your business objectives.
  3. Implementation and Oversight: Whether it’s launching campaigns, managing your team, or optimizing workflows, we take a hands-on approach to execute your strategy.
  4. Measurement and Optimization: We continually analyze performance metrics and adjust strategies to ensure maximum ROI.


Real-World Benefits of a Fractional CMO

Consider a small HVAC company in Little Rock struggling to generate leads and convert them into customers. With the help of a Fractional CMO, the company:


  • Conducted in-depth market research to identify the most profitable customer segments.
  • Implemented a targeted digital advertising campaign that increased website traffic by 35%.
  • Streamlined their sales funnel, resulting in a 25% boost in conversion rates.


These results were achieved without the overhead of hiring a full-time marketing executive, making it a win-win for the company’s bottom line.


Why Choose The Edgewood Solution?

When it comes to Fractional CMO services in Little Rock, Arkansas, and beyond, The Edgewood Solution stands out for several reasons:


  1. Industry Expertise: We specialize in helping home service businesses unlock their full potential. Whether you’re an HVAC company, a pool contractor, or a roofing expert, we tailor our strategies to your unique industry.
  2. Proven Results: Our clients have seen measurable improvements in lead generation, brand visibility, and revenue growth.
  3. Local Focus, Broader Reach: While based in Little Rock, our services extend far beyond Arkansas. We’ve worked with businesses across the country, delivering impactful results.
  4. Free Consultations: Are you unsure if a fractional CMO is right for you? We offer free consultations to assess your needs and explore how we can help.


FAQs About Fractional CMO Services

  • What types of businesses benefit most from a Fractional CMO?

    Small to mid-sized companies, need marketing leadership without the cost of a full-time hire.

  • How long is the typical engagement

    Engagements are flexible and can range from a few months to ongoing support, depending on your needs.

  • What is the cost of a Fractional CMO?

    Costs vary based on the scope of services but are significantly lower than hiring a full-time CMO.

So, is a Fractional CMO right for you?

A Fractional CMO offers the perfect balance of expertise, affordability, and flexibility, making it an invaluable asset for growing businesses. Whether in Little Rock or operating beyond Arkansas, The Edgewood Solution is here to provide strategic marketing leadership tailored to your unique needs. Ready to take the next step? Schedule your free consultation today and discover how a Fractional CMO can drive your business forward.

Hans Oliver, Fractional CMO

Hello, my name is Hans Oliver, and I am a Fractional CMO at The Edgewood Solution. First off, thank you for visiting—I’m thrilled you’re here.


Over the years, I’ve had the privilege of working with businesses just like yours, helping them overcome marketing challenges and unlock their full potential. I understand that navigating today’s competitive market can feel overwhelming. You’re juggling endless priorities, and it’s not always easy to find the time or resources to focus on the strategic marketing initiatives that drive true growth.


That’s where I come in.


As a Fractional CMO, my mission is to provide your business with the expertise, leadership, and personalized strategies you need—without the expense of hiring a full-time executive. Whether it’s developing a clear marketing roadmap, leading your team toward measurable goals, or optimizing your campaigns for maximum ROI, I’m here to help your business thrive.


But enough about me—this is really about you and your goals. I’d love the opportunity to connect and learn more about your business. Let’s talk about your unique challenges and explore how we can work together to take your marketing to the next level.


Feel free to book a meeting with me directly. There’s no pressure, no hard sell—just an open, honest conversation about your business needs and how we might help. Click the link below to schedule your free consultation.


Book a Meeting with Hans


I look forward to speaking with you and discovering how The Edgewood Solution can help your business grow.


Warm regards,

Hans Oliver
Whiteboard covered in sticky notes and black marker diagrams.

7 Signs Your Strategy Is Actually Just a To-Do List

By Hans Oliver • August 29, 2025
Think you have a strategy? You might just have a glorified to-do list. Discover 7 warning signs your business strategy is failing — and how a North Star Strategy Workshop can give your team clarity, focus, and momentum in just 2 days.
A person is typing on a laptop with a robot and a light bulb coming out of it.

From Meh to Magic: Crafting Effective AI Prompts That Deliver

By Hans Oliver • August 27, 2025
Learn how to write effective AI prompts that get real results from ChatGPT and other generative tools.
Hands holding a smartphone displaying the ChatGPT website on a light background.

Beyond Keywords: Crafting Prompts that Get Results from ChatGPT

By Hans Oliver • August 22, 2025
You wouldn’t build a house without a blueprint. So why are you still asking AI for help without giving it a solid plan? Here’s the truth most people haven’t caught onto yet: AI isn’t magic. It’s a mirror. What you put in is what you get out. If your prompts sound like: | “Write me a blog post about SEO” …you’re going to get generic, surface-level fluff. But if your prompt says: | “Write a 500-word blog post targeting small business owners. Make it conversational, use real examples, and end with a CTA to download our free SEO checklist.” Now we’re in business. Literally.