PPC Advertising: How to Get Ahead of Your Competitor

Hans Oliver • May 14, 2024

Pay-per-click campaigns are a necessary evil in the world of online advertising. 

A man is using a laptop computer and a calculator at a table.
Pay-per-click (PPC Advertising) campaigns are a necessary evil in the world of online advertising. On the one hand, they can incredibly effectively drive targeted traffic to your website. On the other hand, they can be expensive—and if you’re not careful, you can quickly find yourself blowing through your entire marketing budget with little to show for it.

Fortunately, you can do a few things to ensure that your PPC campaigns are as effective as possible. One of the most important is always to keep an eye on your competition. After all, PPC advertising is an auction, which means you’re only going up against your competitors. And if they’re willing to spend more money per click than you are, they’ll see their ads by more people—which means they’ll get more clicks and more business.

That’s why we at Edgewood Solutions uses advanced market analysis and campaign design to ensure that you can compete and beat your competitors before your prospects even click your ad. We analyze data from existing competitors, from keywords to ads, to offers, to ensure you’re ready to rock from Day 1. So contact us today if you’re looking for a way to get ahead of your competition and start driving more targeted traffic to your website. We’ll be happy to show you how we can help. 

How We Can Help with PPC Advertising?

At Edgewood Solutions, we have a team of experienced PPC Advertising specialists who know how to research your market and design campaigns that will help you get ahead of your competition.



Here’s what we’ll do: 

 

1. We’ll start by thoroughly analyzing your market and existing competitors. This will give us a good understanding of what’s being done in your industry and what’s working well—and what’s not. 

 

2. Based on our findings, we’ll develop a list of targeted keywords and phrases that we think would be most effective for your campaign. 

 

3. Once we have a list of keywords, we’ll create ads specifically designed to appeal to your target audience and get them to click through to your website. 

 

4. Finally, we’ll track the performance of our PPC Advertising ads and make necessary adjustments along the way to ensure that they are performing as well as possible. 


Conclusion: 

A well-executed online advertising campaign is essential for any business that wants to stay competitive in today’s market. However, many business owners don’t realize that most online advertising platforms use an auction system to determine which ads will be shown where. In order to be successful in an online advertising auction, it is crucial to have a well-designed campaign that takes into account all of the relevant data. 

 

At Edgewood Solutions PPC Advertising, we use advanced market analysis and campaign design so you can beat your competitors before your prospects even click your ad.. We’ll help you create a custom bidding strategy that fits your budget and your goals so you can get the most out of your online advertising spend.

Learn More
Two office scenes: One chaotic, one organized. People working at desks, brainstorming or presenting.
By Hans Oliver October 9, 2025
Marketing chaos is a symptom, not a strategy. Learn a simple 48-hour process to align your team, clarify your goals, and create a plan that actually drives results—in marketing or any area that’s lost direction.
Split screen: Person walks towards data-filled screen, woman towards social media screen.
By Hans Oliver September 30, 2025
Traditional websites don’t generate leads. Discover why most business sites fail and how Smart Websites with AI automations capture and convert customers 24/7.
Computer screen with glowing orange data visualization elements against a dark background.
By Hans Oliver September 23, 2025
Discover the hidden opportunity with Smart Websites: AI-powered, lead-generating sites that capture every lead, respond instantly, and dominate local search.