How A Strategy First Process Uncovers Growth Opportunities
What Most Businesses Get Wrong - Tactics Before Strategy
What Is Strategy First?
Strategy First is our proven framework for uncovering what’s holding your marketing back and designing a path forward that’s actually aligned with your business goals.
It’s not just about looking good online. It’s about answering key questions:
- What does your brand really stand for?
- Who are you trying to reach?
- What’s your best opportunity for growth?
- And most importantly—how do you turn marketing into ROI?
With this process, we make sure your marketing efforts are built to support your actual business objectives, not just make noise.
3 Core Phases That Drive Results
1. Discovery: Digging Into What Matters
We start by understanding your business inside and out.
This phase includes:
- Interviews with key stakeholders
- A deep dive into your offers, audience, and competitive space
- Clarification of your long-term business vision
By the end, we know where you want to go—and what’s standing in the way.
2. Audit: See What’s Working (and What’s Not)
Next, we run a full diagnostic on your marketing:
- Website performance and SEO
- Messaging clarity
- Conversion funnels
- Paid ads and content
This isn’t a surface-level checklist. It’s a comprehensive, honest look at what’s driving results and what’s draining your budget.
3. Roadmap: Your Custom Growth Plan
Finally, we pull it all together into a strategic roadmap.
You’ll walk away with:
- A prioritized action plan
- Clear messaging guidelines
- Funnel recommendations
- Budget guidance
- Tactical next steps
You’ll know exactly what to do next, what to stop doing, and where to invest for the biggest return.
Why It Works: Focus, Accountability, Growth
The Strategy First process isn’t just theory. It’s a system that creates focus by aligning your efforts with your goals. It creates accountability by defining clear next steps. And it creates growth by identifying the right opportunities—not just more noise.
Most importantly, it gives you the confidence that your marketing has purpose—and power.
Client Win
"Edgewood Solutions exceeded my expectations...."
"Hans and his team delivered exceptional results.... The process was smooth, collaborative, and highly informative. Their expertise .... helped me understand how these elements work together to drive online traffic and boost my sales. I absolutely recommend Edgewood Solutions to anyone looking to elevate their brand or enhance their online presence."
"They are a top-notch team, and I couldn’t be more pleased with the results."
Leslie Martin - Errand Runners
Ready for Clarity?
If you’re tired of throwing money at marketing that doesn’t work, we’re here to help.
Book your Strategy Discovery Call today and let’s uncover the growth opportunities you’ve been missing.
No fluff. No guesswork. Just a clear path forward.
👉 Schedule your Strategy Call now
Still not sure? Take our 3 minute quiz to learn if this approach is right for you and your team. Start Quiz
