Google Just Buried Your Website. Here’s What You Need to Know.

Hans Oliver • May 22, 2025

Google just made your Business Profile more important than your website.

Thought your Google Business Profile was “good enough”? Think again.


Google just rolled out its new AI Mode for search—and it’s a complete game-changer for local businesses. If you’ve been coasting on past SEO wins, this update might knock you off the map—literally.


Here’s the deal:

When someone searches for a local business now, Google’s AI doesn’t lead with your website anymore. It shows a short list of businesses, and when a user clicks one... boom—your Google Business Profile pops up instead of your homepage.


That means your website just got benched. Your Google Business Profile? That’s now your storefront.


So if your profile is half-baked, outdated, or missing key details, you’re basically invisible. No CTAs, no reviews, no photos = no trust.


We pulled together a checklist to help you get your profile in shape fast. But if you take one thing away from this:

Google just made your Business Profile more important than your website.


Time to treat it that way.


Avoid the 5 Biggest Mistakes Business Owners Make with Their Google Business Profile.

Unlock Your Business Potential and Master Google Business Profiles in Just 5 Days!


Sign up for our Step-By-Step Emails that Break Down The Most Important FREE Real Estate That Google Gives Businesses And How To Optimize It For Your Company.


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Whiteboard covered in sticky notes and black marker diagrams.

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You wouldn’t build a house without a blueprint. So why are you still asking AI for help without giving it a solid plan? Here’s the truth most people haven’t caught onto yet: AI isn’t magic. It’s a mirror. What you put in is what you get out. If your prompts sound like: | “Write me a blog post about SEO” …you’re going to get generic, surface-level fluff. But if your prompt says: | “Write a 500-word blog post targeting small business owners. Make it conversational, use real examples, and end with a CTA to download our free SEO checklist.” Now we’re in business. Literally.