How to End 2024 More Fun and Profitable

Hans Oliver • August 6, 2024

Uncover New Opportunities by Analyzing Your Competitors

Want to make the end of 2024 both fun and profitable? Here's a simple yet effective strategy to boost your marketing efforts:

Find Your Toughest Competitor

Identify the competitor in your industry who is performing exceptionally well. This will be your benchmark for the exercise.



Bruce lee is standing in front of a brick wall without a shirt on.

Conduct a Teardown of Their Marketing Efforts

Use tools like Ahrefs, SEMrush, and others to analyze your competitor's marketing strategies. Many of these tools offer free trials, so you can get valuable insights without spending much money.


Iterate and Improve

Choose one aspect of their strategy and find a way to improve it. This could be their SEO tactics, social media campaigns, or content marketing approach. You can enhance your marketing efforts and gain a competitive edge by making incremental improvements.



Why This Exercise is Fun and Beneficial

(IMO) Not only is this a fun exercise, but it also provides practical insights that can make your marketing more effective. By focusing on one improvement at a time, you can systematically enhance your strategies and end the year on a high note.


Learn more about your customers journey

We charge $500 to do this.

We are showing you how to do it for your business for FREE!

Edgewood Solutions Google Business Profile e-mail course image
Yes! Sign me up!
Laptop ad for Edgewood’s Lead Capture System with orange “Book Now” button and smiling man on screen

Digital Marketing Agency in Little Rock, AR That Actually Drives Leads

By Hans Oliver • April 23, 2026
Looking for a digital marketing agency in Little Rock? Edgewood Solutions helps local businesses capture more leads, respond faster, and close more jobs. Book a demo today.

Why Missed Calls Are Costing Local Businesses More Than Bad Marketing

By Hans Oliver • February 9, 2026
“We need better marketing.” More leads. More visibility. More traffic. But for most local businesses, marketing isn’t the real problem. The real problem is what happens after the phone rings. A homeowner calls between jobs. After hours. During dinner. While your crew is on-site. No answer. No follow-up. No second chance. That customer doesn’t wait. They call the next business on Google. This is a systems problem—and it’s already solved.
Hans Oliver of Edgewood Solutions introduces their new software in Little Rock

The Marketing Problem Local Businesses Don’t Realize They Have

By Hans Oliver • December 2, 2025
Edgewood Solutions Software helps local businesses get more reviews, rank higher on Google, capture customers, and automate follow-up through SMS and email.