PODCAST
The Edge Podcast
Conversations on fractional CMO strategy, marketing analytics, and growth — hosted by Hans Oliver for local business owners, nonprofits, and churches who want to lead with data, not guesswork.
Latest Episodes
Real strategy, no bs — straight from the marketing trenches
17 March 2025
Outsourced CMO_ Cutting Marketing Costs and Driving Growth
The central theme is that engaging an outsourced or fractional CMO can significantly reduce marketing costs while providing access to expert strategic leadership and execution. The author, Hans Oliver, emphasizes...
17 March 2025
Data-Driven Church Growth_ Utilizing Marketing Analytics
Maximizing Church Growth with Marketing Analytics: how churches can leverage marketing analytics tools to enhance outreach, engagement, and growth. Many churches underutilize data, missing opportunities to connect with their communities effectively.
17 March 2025
2025 March Small Business Online Presence Audit Checklist
This briefing presents a structured audit framework designed to optimize local search visibility, ensuring businesses can effectively compete in an increasingly digital marketplace. Key Focus Areas: Google My Business Optimization...